Hollywoodisation…
what is it? Well, once again I was listening to k-pop music. I decided to look
at some of my most favourite music videos as well. Then it clicked to me. My definition
of Hollywoodisation is when another country is westernising their music and
movies. To be more precise, Klein (2004) describes the concept ‘Hollywoodisation’
and makes the point that Asian film industries are being ‘thoroughly integrated
into them (American film industries) as local players at the levels of
production, distribution and exhibition (Klein 2010, p.373)’. Although this
quote talks about film industries, it can also apply to music.
Going
through my k-pop songs, I noticed many things that could classify the Asian music
industry as having gone through ‘hollywoodisation’. I have the original songs
which are sung in Korean, but have a few English phrases thrown in. Then the
songs are sung in complete English. And to top it off, remixes of the songs
have been made to include popular American artists. To name a few, there is
G-Dragons ‘Heartbreaker’ featuring Flo Rida, Girl’s Generations ‘The Boys’
featuring Snoop Dogg and Wonder Girls’ ‘Like Money’ featuring Akon. Collaborations
have also been done with Will.i.am and B.o.B.
The
video clips themselves are also not as ‘Asian’ as you think. They include
things like flashy lights and the latest fashion while having their own spin
such as dance routines (boy groups included). The music itself in Asia is very
much ‘pop’. But now the music genres have even extended to hip hop and rap.
In summary,
Hollywoodisation and Asianisation both involve the notion that ‘local cultures and
global cultures powerfully interact (Ok 2009, p.45)’. in my opinion, as long as
the music or film is entertaining, it does not matter what cultures are involved
and who is taking over. Now, back to listening to my kpop…
References
Klein,
Christina 2004, ‘Martial arts and globalisation of US and Asian film
industries’, Comparative America Studies, vol. 2, no. 3, pp. 360-384.
Ok 2009, ‘The Politics
of the Korean Blockbuster: Narrating the Nation and the Spectacle of
‘Glocalisation’in 2009 Lost Memories’ received 22 Sepember 2013, http://cinema.usc.edu/assets/096/15620.pdf
Hollywoodisation…
what is it? Well, once again I was listening to k-pop music. I decided to look
at some of my most favourite music videos as well. Then it clicked to me. My definition
of Hollywoodisation is when another country is westernising their music and
movies. To be more precise, Klein (2004) describes the concept ‘Hollywoodisation’
and makes the point that Asian film industries are being ‘thoroughly integrated
into them (American film industries) as local players at the levels of
production, distribution and exhibition (Klein 2010, p.373)’. Although this
quote talks about film industries, it can also apply to music.
Going
through my k-pop songs, I noticed many things that could classify the Asian music
industry as having gone through ‘hollywoodisation’. I have the original songs
which are sung in Korean, but have a few English phrases thrown in. Then the
songs are sung in complete English. And to top it off, remixes of the songs
have been made to include popular American artists. To name a few, there is
G-Dragons ‘Heartbreaker’ featuring Flo Rida, Girl’s Generations ‘The Boys’
featuring Snoop Dogg and Wonder Girls’ ‘Like Money’ featuring Akon. Collaborations
have also been done with Will.i.am and B.o.B.
The
video clips themselves are also not as ‘Asian’ as you think. They include
things like flashy lights and the latest fashion while having their own spin
such as dance routines (boy groups included). The music itself in Asia is very
much ‘pop’. But now the music genres have even extended to hip hop and rap.
In summary,
Hollywoodisation and Asianisation both involve the notion that ‘local cultures and
global cultures powerfully interact (Ok 2009, p.45)’. in my opinion, as long as
the music or film is entertaining, it does not matter what cultures are involved
and who is taking over. Now, back to listening to my kpop…
References
Klein,
Christina 2004, ‘Martial arts and globalisation of US and Asian film
industries’, Comparative America Studies, vol. 2, no. 3, pp. 360-384.
Ok 2009, ‘The Politics
of the Korean Blockbuster: Narrating the Nation and the Spectacle of
‘Glocalisation’in 2009 Lost Memories’ received 22 Sepember 2013, http://cinema.usc.edu/assets/096/15620.pdf
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